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My background
Born and raised in South Africa, I earned an honors degree in Strategic Brand Communications with an undergraduate in Creative Brand Communications from Vega School of Brand Leadership. I began my career in advertising agencies and
in-house marketing roles, gaining experience across both agency and corporate environments.
I also ran my own freelance design business, specializing in brand identities and branded collateral, while also furthering my studies and global expertises in International Marketing through the Harvard Extension School. I most recently have also completed courses through Yale and Parsons School of Design to further my knowledge in creative production and project management.
For nearly 10 years, I have been based in Boston, progressing from New Business Assistant and Creative Project Manager to Growth Marketing Strategist. I have built a strong track record of managing cross-functional partnerships with agencies, freelancers, and internal teams, bringing to life campaigns and collateral for growth and go-to-market strategies.
Industries I have worked in
Hospitality
• Travel & Tourism
• Accommodation
• Food & Beverage
Education
• Primary
• Secondary
• Tertiary
Cultural Insititutions
• Performing Arts
• Exhibition Spaces
• Nonprofits
Real Estate
• Commercial
• Hospitality
• Specialty
• Residential
Clients and brands I have worked with
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Let's connect
My experience
EF, Education First
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Growth Marketing Strategy & Execution
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Creative Production & Delivery
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Cross-Functional Multi-Channel Project Leadership
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Workflow Optimization
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Communication Management
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Budget & Vendor Management
Marks, part of the Propelis group
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Project Management
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Engagement Management
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Brand Governance
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3P Retail Marketing
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Creative Brief Development & Strategic Direction
Proverb Agency
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New Business Development
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Sales & Acquisition
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Relationship Management
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RFP & Proposal Development
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Contract & Invoicing Admin
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Sr. Leadership Support
simple aesthetics
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Brand Strategy & Positioning
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Brand Identity Design
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Graphic Design
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Client Relations
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Project Scoping & Finance
At EF Education First, I have progressed from Integrated Producer/Creative Project Manager to Marketing Strategy Specialist, leading multi-channel go-to-market campaigns for EF Educational Tours, EF Explore America, and EF Tours for Girls. In my current role, I manage end-to-end growth marketing initiatives, oversee cross-functional collaboration between creative, marketing, and external vendor teams, and ensure all deliverables align with both brand standards and business objectives.
At Marks, I served as an onsite Design Project Manager for the LEGO Group, overseeing North America trade marketing retail projects and managing print, digital, and video campaigns across major retail partners. I led project kickoffs, creative briefs, and quality assurance processes, ensuring all design work met brand standards and aligned with each retailer's specific needs.
At Proverb Agency, I developed a strong foundation in new business development, managing RFP responses, proposal development, and client pipeline coordination. My role expanded to encompass in-house marketing project management, partner and vendor relationship building, and social media content planning across the agency's channels.
I founded simpleaesthetics, a design, organizing, and styling service through which I delivered brand identity development, visual styling, and strategic creative direction for clients across industries including Biotech, Healthcare, Real Estate, and Education. My work spanned logo and corporate collateral creation, presentation layout design, brand guideline development, and visual consistency refinement, helping clients simplify and elevate their overall brand presence.
My academic journey
Parsons School of Design, The New School
Course: Print Production in a Digital World
The fundamentals of print production, from offset printing, die cutting, and screen printing to prepress, paper selection, and project managements.
Yale University
Course: The Science of Well-Being
A research-backed deep dive into the psychology of happiness, revealing why our minds mislead us about what makes us feel good and what actually does.
Harvard University, Harvard Extension School
Graduate Course: International Marketing
Examination of international marketing strategies, cross-cultural dynamics, and global market entry challenges.
IIE Vega School, at Emeris
Postgraduate Degree: BA Hons in Strategic Brand Communication
Advanced qualification focused on developing high-level strategic thinking for building and managing impactful brand communications, focusing on brand strategy and leadership.
Undergraduate Degree: BA in Creative Brand Communications
A foundational degree blending creative design and brand storytelling through multimedia disciplines.
Maris Stella School
Grade: National Senior Certificate (NSC), Independent Examinations Board (IEB)
Catholic day school for girls, Pre-School - Matric
Matric subjects: English (1st language), Afrikaans (1st additional language), Mathematics, Life Orientation, Geography, Life Sciences, Business Studies
Awards:
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Junior Good Fellowship Award recipient
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Full Colours: Ballet (Method: RAD)
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Community Outreach: Volunteer at Edith Benson Children's Home
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Vice Head of Pre-School: Class Prefect to Grade 0/Reception Class